Frequently Asked Questions
You can always choose PPC or Google Adwords, where you pay for every click and your website is advertised on the top page of every search results. You can always justify this when the business revenue grows, but it also doesn’t work effectively alone. The blend of PPC and SEO create an environment of getting organic and advertised traffic, and eventually you can get off the paid advertisement all together.
SEO is a blend of multiple strategies that work together to help website rank higher on search engine results. This is a slow and steady process, where companies can often over-charge or slack on the work. Having an SEO agency close to your workplace or home means that you can also conduct weekly meetings and discuss new strategies to get a better SEO result.
Keyword stuffing is the practice of adding multiple keywords into the web content, without the regard of quality and user’s experience. This practice is often used to drive customers to fraudulent website and it is a reason of penalization from search engines. It is also known as spamdexing and often the keywords don’t represent the theme of the website.
There are a lot of variables that come into play when SEO is introduced in any website. Once everything is done in the right way and at the right interval, the results start to show on the search engine results and organic traffic increase. Generally, it takes 4 to 6 months to see SEO grow the results.
When SEO is done for a website, it increases the organic traffic to the site and enhances business revenues. It also builds the trust and credibility of the website for effective user experience. Good SEO also means better user experience on the website. The increases engagement will promote conversion rate and bring in more revenue. It also relays the messages of good deals and groundbreaking services, which enhances the popularity.
White hat SEO is also known as search engine optimization, where the techniques used are approved by search engines and does not break any rules. It includes making the site easy to navigate, site speed, keyword research, and attracting backlinks. It focus on people first and take long-term approach to success. Black hat SEO is about using shortcuts and hacks to reach the results faster. It exploits the loophole in the search engine algorithm and use strategies that are high risk of being penalized. It includes keyword stuffing and banned linking practices.
The SEO cost varies in the following formats: hourly SEO rates, performance-based SEO, and monthly retainers. Hourly rates can cost anywhere from $50 to $100, depending upon the experience of the team. Performance-based SEO is where you pay when you rank, but there is some deposit for the project made in escrow. In monthly retainers, it can cost from $1500 – $3000 per month, where a team works on your project and remove the hassles of paying per hour.
There are many SEO ranking factors that affects the position of any website on search engine results. The page speed, mobile friendliness, optimized content, technical SEO, user experience, domain authority, social signs, links, and real business information are some of the factors that can have direct impact on the positioning of your site.
Here are the two key differences between SEO and PPC: SEO is a blend of techniques that generates organic traffic and helps get better ranking on search engines, while PPC is a paid advertisement by Google. The traffic from SEO is organic, whereas traffic from PPC is paid and based on each click. In most cases, PPC and SEO work perfectly together and benefit the website in multiple ways.
SEO stands for search engine optimization. It includes strategies and implementation for optimizing websites to make them reach higher on search engine results like Google. It focuses on on-page and off-page aspects of the website. The on-page factors include working on the technical aspects of the site like load speed and content.